Contractor Website Design.

What a contractor website is actually for

There are only two jobs a contractor site does, and they are different enough that most sites do one and fail the other.

Job one is converting people who already have your name. A neighbor gave them your number. Before they call, they search you. If nothing comes up, or what comes up looks abandoned, a real share of those referrals quietly go to the guy who has a decent site. You never hear about the ones you lost. That is the expensive part.

Job two is getting found by strangers. That depends on structure, not looks, and it is where most builds fall down. A site that is one long scrolling page can compete for your business name and essentially nothing else, because Google ranks pages rather than businesses.

Why most contractor sites underperform

It is rarely the color scheme. It is almost always one of these:

• No tap to call button. Most of your traffic is on a phone, frequently standing in a basement looking at a problem. If calling you takes more than one thumb press, some of them leave.
• Slow load. Giant unoptimized photos are the usual culprit. Every second of delay costs visitors, and Google notices too.
• Stock photography. A smiling model in a clean hard hat reads as fake to a homeowner. Your own job photos, even imperfect ones, build far more trust.
• No license or insurance shown. Homeowners are looking for a reason to trust you. Give it to them above the fold.
• Everything on one page. Looks like a real site, ranks like a business card.
• Written like a brochure. Copy that says "quality craftsmanship and unparalleled service" tells a homeowner nothing and matches no search anyone types.

How we build them

Two paths, depending on where you are.

Both are built as fast static pages rather than a heavyweight page builder stacked with plugins. That means the site loads quickly on a phone with two bars, and there is no plugin update cycle waiting to break it in eighteen months.

What comes standard

• Mobile first. Designed for a phone screen first and a desktop second, because that is the actual traffic split for the trades.
• Tap to call in the header, sticky on mobile, plus a form that sends leads straight to your phone.
• Your real photos, compressed properly so they look sharp without slowing the page down.
• License number, insurance, and service area displayed where a nervous homeowner will find them.
• Schema markup so Google understands what the business is, where it operates, and what it offers.
• Titles, descriptions, sitemap, and clean URLs configured correctly from day one instead of bolted on later.
• Google Business Profile connected so the site and the map listing point at each other.

What it costs

Published numbers, no discovery call required to find out the price.

• $499 for the Starter build, your services plus up to five towns. $799 for the Growth build, up to ten towns with Google Business Profile setup included. Hosting and maintenance at $59 a month applies to a build bought on its own, and covers your domain and four content updates. It is included on every monthly plan.
• Starter plan from $449/mo on a twelve-month term with the build fee waived. Your services and up to five towns.
• Growth plan from $699/mo on a twelve-month term with the build fee waived. Up to ten towns.
• Premium plan from $1,399/mo on a twelve-month term with the build fee waived. Up to twenty towns.
• $150 per additional page if you want to expand later, and $500 for a logo and brand kit if you need one.

Start on Starter and step up when your service area grows. More detail on what this costs: what contractor websites actually cost in 2026.

Why it is cheaper than an agency

There is no catch and no offshore team. There is no office, no sales staff, and no ad budget baked into your invoice. A working electrician still in the field builds these, which removes most of the overhead an agency has to charge for.

It also removes the translation layer. An agency copywriter has to be told what a service upgrade is. Here the person writing your service pages already knows, which is why the copy sounds like a contractor wrote it, because one did.

The process

1. You send the material. Logo if you have one, job photos, services, towns, license number, and how you want to be contacted. Ten minutes of your time.
2. We build. The clock starts once everything is in hand, so it does not stall waiting on a photo or a license number.
3. You review. Two rounds of revisions on the Starter build, three on the Growth and Premium builds. Larger builds go out a few pages at a time so you are never reviewing twenty pages at once.
4. It goes live. Connected to your domain and your Google Business Profile, with the analytics and Search Console side set up so there is actual data to look at.

You own it

This matters more than it sounds like it does. Plenty of web companies keep the site hostage: they own the domain, the hosting, and the files, and leaving means starting over from nothing.

You own the site, the domain, and your Google Business Profile outright. Month to month has no term at all. A six or twelve month term lowers the monthly and cuts or removes the build fee, and commits you for that period. If you ever want to leave, you take the files and go.

Common questions

Related

Once the site is built, the work that gets it found is contractor SEO and local SEO. Electricians specifically: SEO for electricians. Background reading: why word of mouth still needs a website.

Start the build

Start a build directly, or get a free audit of what you have now and a straight answer on whether it is worth replacing.